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The General Theory of Enshittification

It was only businessEveryone loves enshittification. Not the thing itself, of course. But Cory Doctorow's neologism was an instant hit, neatly encapsulating the public's growing disappointment, sometimes bordering on rage, with what was happening to internet platforms.

But Cory Doctorow's neologism was an instant hit, neatly encapsulating the public's growing disappointment, sometimes bordering on rage, with what was happening to internet platforms. His pithy summary of the process was also brilliant:Here is how platforms die: first, they are good to their users; then they abuse their users to make things better for their business customers; finally, they abuse those business customers to claw back all the value for themselves.

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